This course explores marketing channel selection and strategy, focusing on effective resource allocation across advertising, email marketing, public relations, digital media, and more. Through a strategic assessment of these channels, students will learn how to seamlessly coordinate online and offline marketing strategies to better achieve marketing objectives. Additionally, students will learn to develop and responsibly manage marketing budgets in an ever-evolving marketplace, highlighting strategies to optimize marketing spend for the best possible return on investment.
No Scheduled Class Meetings, May 4 - August 2 (Online)
Location:
ONLINE
Instructor:
Adrian Seeley
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Adrian Seeley
People Card Modal Dialog
Adrian Seeley is the Senior Director of Media Sales at Narcity Media Group and has cultivated 15 years of experience helping small to midsize Canadian publishers with their digital advertising and online presence. To begin his career, Adrian was one of the first social community managers in Canada on behalf of several Fortune 500 companies, winning multiple awards personally and for clients. After launching his own business, he transitioned to social media buying, managing publisher networks, stacks, and ad sales for small to medium-sized Canadian businesses, helping them generate significant revenue growth.
