This course introduces students to marketing analytics, emphasizing the measurement and analysis of marketing activities to facilitate data-driven decision-making. Students will learn about the various marketing metrics used to measure marketing campaign effectiveness and use advanced functions in Microsoft Excel to calculate, analyze, and visualize these metrics. This course will help students hone their analytics and quantitative skill sets, enabling them to extract meaningful insights from marketing data, make informed decisions, and contribute effectively to strategic marketing initiatives.
No Scheduled Class Meetings, May 4 - August 2 (Online)
Location:
ONLINE
Instructor:
Michael Burton
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
