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MKT 205
Marketing Analytics

Total Units :
3.0
Course Outlines
This course introduces students to marketing analytics, emphasizing the measurement and analysis of marketing activities to facilitate data-driven decision-making. Students will learn about the various marketing metrics used to measure marketing campaign effectiveness and use advanced functions in Microsoft Excel to calculate, analyze, and visualize these metrics. This course will help students hone their analytics and quantitative skill sets, enabling them to extract meaningful insights from marketing data, make informed decisions, and contribute effectively to strategic marketing initiatives.

Available Classes

Online

Jan 11, 2027

to Apr 11, 2027

Section: C21

$812.88

Instructors

More Information