Effective media planning and buying is data-backed, goal-focused, and intentional. Media planning is the foundation of any marketing campaign and ensures the right message is experienced by the right people the right number of times. Media buying delivers on the media plan by negotiating and purchasing efficient and cost-effective ad placement in alignment with campaign objectives and budgets. To plan and execute a successful campaign, media planners and buyers leverage specialized tools to connect campaign objectives to the media landscape and media metrics.
No Scheduled Class Meetings, May 4 - August 2 (Online)
Location:
ONLINE
Instructor:
Adrian Seeley
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Adrian Seeley
People Card Modal Dialog
Adrian Seeley is the Senior Director of Media Sales at Narcity Media Group and has cultivated 15 years of experience helping small to midsize Canadian publishers with their digital advertising and online presence. To begin his career, Adrian was one of the first social community managers in Canada on behalf of several Fortune 500 companies, winning multiple awards personally and for clients. After launching his own business, he transitioned to social media buying, managing publisher networks, stacks, and ad sales for small to medium-sized Canadian businesses, helping them generate significant revenue growth.
