This course explores the art and science of storytelling as part of an effective marketing strategy. Leveraging consumer behaviour, memory, and attitudes, students will craft compelling marketing narratives that not only build loyalty and trust but also resonate with target audiences. Students will explore design and visual communication as they infuse storytelling into a range of traditional and digital marketing channels. This course aims to help students develop their storytelling skills and seamlessly align a brand with a powerful narrative.
No Scheduled Class Meetings, May 4 - August 2 (Online)
Location:
ONLINE
Instructor:
Alison Sprayson
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
