Skip to McMaster Navigation Skip to Site Navigation Skip to main content
Please note: course registration, applications and the Mosaic Student Centre will be unavailable from Friday, October 16 at 6:00 p.m. to Saturday, October 17 at 6:00 a.m. for system maintenance. The McMaster Continuing Education office will be closed on Monday, October 12 for Thanksgiving. We will respond to inquiries within 1-2 business days once we re-open on Tuesday, October 13.

Marketing Webinar Series

From October 2026 to February 2027, join us for a four-part webinar series featuring instructors from our Marketing programs. Each session explores a different corner of the industry – finance and performance, ad tech, consumer research, and content marketing in the age of AI – and what it actually takes to build a career there. Sessions run 45–55 minutes online, including a live Q&A, hosted by Program Manager Chris Rotolo.

Explore each session below.

Information Box Group

The Numbers Behind the Campaign: Finance and Performance Management

Business, Marketing & Communications, Marketing Webinar Series, Webinars

Oct 26, 2026
7:00PM to 7:45PM

Inside the Ad Auction: The Modern Ad Tech Career

Business, Marketing & Communications, Marketing Webinar Series, Webinars

Nov 24, 2026
7:00PM to 7:45PM

The Customer as Unreliable Narrator: Advances in Consumer and Marketing Research

Business, Marketing & Communications, Marketing Webinar Series, Webinars

Jan 19, 2027
7:00PM to 7:45PM

Content Marketing After AI: What the Job Is Now, and How People Get Into It

Business, Marketing & Communications, Marketing Webinar Series, Webinars

Feb 23, 2027
7:00PM to 7:45PM

Information Box Group

Missed an event? Click for past events

Check out all of our previous events and recordings.

Stay up-to-date on what's happening at McMaster Continuing Education Sign up today

Sign up for the latest news from McMaster Continuing Education