BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.4.6//EN TZID:America/Toronto X-WR-TIMEZONE:America/Toronto BEGIN:VEVENT UID:252@continuing.mcmaster.ca DTSTART;TZID=America/Toronto:20261124T190000 DTEND;TZID=America/Toronto:20261124T194500 DTSTAMP:20260917T171449Z URL:https://continuing.mcmaster.ca/events/inside-the-ad-auction-the-modern -ad-tech-career/ SUMMARY:Inside the Ad Auction: The Modern Ad Tech Career DESCRIPTION:This is the second session in a four-part marketing webinar series running from October to February\, featuring instructors from our Marketing programs. Hosted by Program Manager Chris Rotolo.\nEver wondered what actually happens behind the scenes of a real-time programmatic auction? Drawing on firsthand experience across both publisher monetization and buy-side operations\, this session walks through the 100-millisecond journey of a bid and the day-to-day realities of managing yield versus media spend. We&rsquo\;ll also cover which platforms and certifications actually matter to employers\, and how to position yourself for a high-impact career in digital media.\n\nWhat you'll learn\n\n What actually happens in the roughly 100 milliseconds between a page load and a winning bid\n How publisher-side yield management differs from buy-side media spend management\, and where the two sides clash\n Which ad tech platforms and industry certifications actually carry weight with employers\n How to position yourself for a high-impact career in digital media and ad tech\n Answers to your questions during our live Q&\;A\n\nWho should attend\n\n Marketers curious about what really happens inside a programmatic ad auction\n Publisher-side and ad ops professionals looking to understand the buy-side perspective\n Career changers considering a move into ad tech\, programmatic\, or digital media\n Anyone weighing which platforms or certifications are worth pursuing for an ad tech career\n\nEvery ad impression is a split-second negotiation\; knowing how it all works is what turns a job in ad tech into a career.\n\nRegister today to save your spot!\n ATTACH;FMTTYPE=image/jpeg:https://continuing.mcmaster.ca/app/uploads/2026/ 09/F26-nov-24-webinar.png CATEGORIES:Business,Marketing & Communications,Marketing Webinar Series,Webinars END:VEVENT BEGIN:VTIMEZONE TZID:America/Toronto X-LIC-LOCATION:America/Toronto BEGIN:STANDARD DTSTART:20261101T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD END:VTIMEZONE END:VCALENDAR