McMaster Continuing Education announces a new partnership with the Canadian Marketing Association, offering students a faster path to the Chartered Marketer designation.
FOR IMMEDIATE RELEASE
Hamilton, ON – August 11, 2025
McMaster Continuing Education has partnered with the Canadian Marketing Association (CMA), offering students in the Marketing Diploma and Diploma in Marketing with Digital Marketing Concentration programs an accelerated pathway toward earning the Chartered Marketer (CM) designation–Canada’s only nationally recognized marketing designation.
This strategic collaboration highlights the strength and real-world impact of McMaster Continuing Education’s marketing curriculum, which equips students with the skills and knowledge needed to succeed in today’s fast-paced and evolving marketing landscape.
Eligible program graduates will benefit from a streamlined route to earning the CM designation, gaining access to enhanced professional development opportunities and a recognized credential that sets them apart in today’s competitive job market.
“The CM designation is a key credential for students looking to establish themselves as trusted, forward-thinking marketing professionals,” said Ruth Chen, Acting Director, McMaster Continuing Education. “Our partnership with the Canadian Marketing Association demonstrates our commitment to delivering career-relevant education and supporting learners as they take meaningful steps toward long-term success.”
Through this accelerated pathway, graduates pursuing the CM designation will only be required to complete one year of relevant work experience–student or internship roles are eligible–along with two additional courses and the CM Summit capstone course. This accelerated model allows learners to earn a nationally recognized credential more efficiently while gaining valuable real-world experience.
“We are thrilled to partner with McMaster Continuing Education to develop the next generation of marketing talent,” said Natasha Upal, Chief Membership and Learning Officer. “This collaboration provides graduates with streamlined access to the Chartered Marketer designation and supports their professional development with the strategic skills and industry insights demanded by today’s employers.”
McMaster Continuing Education’s Marketing programs offer flexible, fully online learning options designed for working professionals, career changers, and those looking to upskill in the marketing field. Whether specializing in digital marketing or general marketing strategy, students will graduate with the knowledge and tools needed to make an immediate impact.
To learn more about McMaster Continuing Education’s marketing programs and how they can help launch your career, visit https://continuing.mcmaster.ca/programs/marketing-communications/.
About McMaster Continuing Education
With over 90 years of experience, McMaster Continuing Education is one of Canada’s leading providers of online learning. Offering flexible and accessible programs supports lifelong learners in achieving their personal and professional goals. Learners are empowered to upskill, reskill, and thrive in a rapidly evolving world through a strong focus on innovation, professional development, and community engagement. Learn more at https://continuing.mcmaster.ca/.
About the CM Program
The Chartered Marketer designation is the only professional marketing designation within Canada. With expert developed content on key skills such as campaign management, brand development, and digital marketing, it enables marketers to thrive in a variety of roles. The curriculum reflects the realities of marketing today in Canada while also preparing learners for the future marketing landscape. By maintaining designated status, marketers will also join an expanding community of like-minded professionals and gain access to perks that support on-going professional development.” For more about the Chartered Marketer designation, visit charteredmarketer.ca.
About the Canadian Marketing Association
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada’s major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations.
For more information, visit thecma.ca.
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