How to Find Your Audience (For Free)
Oct 19, 2023
12:00PM to 1:00PM
Date/Time
Date(s) - 19/10/2023
12:00 pm - 1:00 pm
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In today’s digital landscape, understanding your target audience and effectively reaching them is crucial for social media success. This webinar will explore various strategies, tools, and techniques that will help you better engage your social media audience without spending a dime. Join us on Thursday, October 19 from 12 – 1 p.m. E.T. to uncover tools that provide valuable analytics, social listening capabilities, and audience profiling, enabling you to understand your target audience’s online activities and interests. With these insights, our expert speaker will guide you in completing a user persona, a fictional character that embodies your ideal customer. Developing a user persona will serve as a compass for your social media efforts, ensuring your content resonates with your target audience.
This webinar is designed for individuals and professionals involved in social media marketing, including entrepreneurs, small business owners, marketing managers, and digital marketers. Regardless of your level of expertise, if you are interested in understanding your social media audience better and maximizing your engagement and reach, this webinar is for you.
Topics include:
- Segmenting and targeting your social media audience
- What questions to ask your audience to get deeper insights into their needs and preferences
- Where to find audience tools
- How to complete a User Persona to enhance your social media strategy
- Where to find advanced tools
Digital marketing instructor, Alison Sprayson, and Chris Rotolo, Program Manager for McMaster Continuing Education’s Marketing and Communications programs, will be answering all your questions during the Q&A session at the end of the presentation.