The McMaster Continuing Education office will be closed for the holiday break on Wednesday, December 25, 2024. We will respond to inquiries when the office re-opens on Monday, January 6, 2025.
This course will explore the world of branding that is so pervasive in our society today. We will discuss the foundation, application, and management of a strong brand. Learning experiences will incorporate lecture, discussion, a group project and presentation, and case study methodology.
No Scheduled Class Meetings, January 13 - April 13 (Online)
Location:
ONLINE
Instructor:
Glenn Smith
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Glenn Smith
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Glenn Smith is the Sole Proprietor of Zeitgeist Marketing Ltd, a company that provides consulting and interim/contract marketing, business planning, management and implementation services. Previously he worked as VP of Strategic Marketing at Diageo Canada Inc. and VP of Marketing at World Wrestling Entertainment Canada. Glenn holds a B.A. in Psychology and an M.B.A., both from McGill University.
