The McMaster Continuing Education office will be closed for the holiday break on Wednesday, December 25, 2024. We will respond to inquiries when the office re-opens on Monday, January 6, 2025.
Learn to apply data analytics skills to the area of business intelligence (BI). Focus is placed on the components of business intelligence project lifecycle such as project planning, BI tool selection, data modelling, ETL design, BI application design and deployment and reporting. This course is designed for individuals interested in BI practices and analysis without a detailed focus on statistical analysis and computer programming.
Sunday, January 26 - March 23: 9:30 a.m. - 12:30 p.m. (Virtual)
Location:
ONLINE
Instructor:
James Green
Notes:
This course is offered as a virtual classroom with classes held, as per the scheduled day/time. Classes will be held online, using a combination of synchronous, real-time, instructor led sessions, supplemented with asynchronous activities. You should expect to attend class at the same time, each week, although not every session will be a full 3 hours of live instruction. Rather, classes will provide learners the opportunity to apply what has been covered by your course facilitator. Laptop computer required; No class February 16.
Jim is currently the Vice- President of the Telco, Agency and Media (TAM) group at Environics Analytics, the largest Predictive Analytics firm in Canada. His role is to develop products suitable for these organizations, especially for the fast-emerging programmatic field. He began his career at A.C. Nielsen, creator of the famous Nielsen Television Ratings, where he had integral roles in the development of the first People Meter survey, and the industry-standard advertising measurement classification system. Jim has also been on the agency side, at DAC Group, where he developed consumer models based on segmentation, and for Generation5, a consumer research firm. In all, Jim has spent over 30 years working with data within the media industry.
Jim has a Bachelor’s degree in Economics, focusing on Econometrics from the University of Waterloo, and several certificates in Human Resources and Marketing from Ryerson University.
