Successful businesses have turned to online channels to promote and distribute their products and services. Understanding digital metrics, what they mean and how they can help a business succeed has become essential for every marketing professional. In this course, learners will examine digital marketing best practices, including how to measure results and strategically implement data management technologies, tools, processes and analysis to inform decision making. Learners will explore how predictive analytics, marketing automation, and big data can positively impact digital marketing activities.
No Scheduled Class Meetings, January 12 - April 5 (Online)
Location:
ONLINE
Instructor:
Michael Burton
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
