The expansion of ecommerce, web analytics and business analysis drives the need to stay current and relevant on theories and principles of the management of digital data. This course will examine not only technologies in data management, but also processes around data management and analysis for decision making. Theories and examples of predictive analytics and Big Data and the impact on business, business intelligence systems, and strategies for employing data to digital marketing will be covered.
No Scheduled Class Meetings, May 5 - July 27 (Online)
Location:
ONLINE
Instructor:
Michael Burton
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy.
