This course introduces students to the concept of entrepreneurship and assesses their potential as future entrepreneurs in the golf industry. Students will be encouraged to explore their business ideas and learn how to conduct a feasibility study. The curriculum includes identification of opportunities and development of strategies by recognizing the environmental factors that affect all businesses. Organizing a business idea into a concrete business plan, based on relevant entrepreneurial concepts, will be explored.
No Scheduled Class Meetings, January 13 - March 9 (Online)
Location:
ONLINE
Instructor:
Grant Fraser
Notes:
Instructors
Grant Fraser
People Card Modal Dialog
Grant Fraser, M.Ed., M.B.A., is a successful entrepreneur having started and sold numerous businesses over the last 30 years. Mr. Fraser began his career working as an account manager for the Bank of Montreal and Royal Bank of Canada before entering the golf business. In 1995, he started the first professional golf management (PGM) program in Ontario at Humber College and was named the college’s “Innovator-of-the Year” for doing so. In 1999, Mr. Fraser departed Humber College to launch the Golf Management Institute of Canada (GMIC), and the PGM program at Niagara College in 2000. For over 25 years, Mr. Fraser has taught hundreds of golf management students the business of golf.
Mr. Fraser is also an award-winning writer and photographer for Ontario Golf News and Flagstick magazine, two of Canada’s leading golf publications. He is the publisher of GolfTheWorld.ca, a golf and travel website that showcases golf destinations around the world. He has been writing about and photographing golf courses since 1995 when he published his first book, called “50 of Ontario’s Greatest Public Golf Courses.” He has written two other books since then entitled Golf Access and Golf Smart and has been on several ranking panels over the years including Score Golf Magazine, Ontario Golf Magazine, Fairways Magazine and the Traveling Golfer.
Mr. Fraser is a member of the Society of American Travel Writers (SATW) and the Golf Travel Writers of America (GTWA). In addition, he is the past president of the Golf Journalists Association of Canada (GJAC) and past president of the Travel Media Association of Canada (TMAC).
As past president, Fraser continues to serve on the board of directors of GJAC as well as the Canadian Junior Golf Association (CJGA) and the Golf Management Institute of Canada (GMIC). He is also on the Hall of Fame selection committee for Golf Ontario and the PGA of Canada. In 2018, Fraser served as the Pro-Am Committee Chairperson of the RBC Canadian Open, and in 2019 was made an honorary director of the PGA of Canada.
