This course focuses on the successful management of a golf shop as an integral component of a golf facility's overall operation. Topics such as seasonality, inventory management, customer identification and service, display techniques and promotional ideas for generating additional revenues for the pro shop will be addressed. Students will acquire knowledge of retail merchandising principles and understand the differences of the various target markets that frequent a typical golf retail operation (both private and public facilities). Formulating buying plans for both hard and soft goods, establishing pricing strategies and inventory controls, and developing merchandising strategies through effective advertising and promotional strategies are covered.
No Scheduled Class Meetings, January 16 - March 12 (Online)
Location:
ONLINE
Instructor:
Glenn Mills
Notes:
Instructors
Glenn Mills
Glenn Mills has spent most of his professional career in retail running big-box operations, including most recently as general manager of Sport Chek in Toronto. For 10 1/2 years he worked with Golf Town, Canada’s largest golf retailer, where he built and ran the flagship store in Mississauga, taking on subsequent roles as regional manager, Director of Human Resources, Director of Training, Development & Recruitment, and Director of Facilities Management & Procurement. During his Golf Town tenure, he was instrumental to the company’s growth from 1 to 47 stores, and from 12 to 1,600 employees, with $350 million in annual sales. Mr. Mills’ progressive career has been combined with an executive-level education in HR, legal issues and organizational behaviour. He possesses superb purchasing and general management experience covering all areas of retail store operations.
