Participants will apply the basic components of marketing and marketing research in the development of a marketing plan for a golf facility. Various strategies required to ensure a successful marketing environment will be introduced (segment and positioning, product, distribution, pricing and promotion strategies). Students will learn to analyze and segment markets, identify target markets, and design and develop a strategic marketing plan that meets the needs of the specified target market. Through cases and examples, students will develop an appreciation for trends and issues in today's marketing environment. The significance of sponsorship and endorsements in marketing a special sports event will be covered.
No Scheduled Class Meetings, January 13 - March 9 (Online)
Location:
ONLINE
Instructor:
Glenn Mills
Notes:
Instructors
Glenn Mills
People Card Modal Dialog
Glenn Mills has spent most of his professional career in retail running big-box operations, including most recently as general manager of Sport Chek in Toronto. For 10 1/2 years he worked with Golf Town, Canada’s largest golf retailer, where he built and ran the flagship store in Mississauga, taking on subsequent roles as regional manager, Director of Human Resources, Director of Training, Development & Recruitment, and Director of Facilities Management & Procurement. During his Golf Town tenure, he was instrumental to the company’s growth from 1 to 47 stores, and from 12 to 1,600 employees, with $350 million in annual sales. Mr. Mills’ progressive career has been combined with an executive-level education in HR, legal issues and organizational behaviour. He possesses superb purchasing and general management experience covering all areas of retail store operations.
