Social media is an integral part of many people's lives. This course examines effective social media strategies and technologies to reach, engage and influence social media users. The focus is on current platforms, tools and tactics marketers need to use to reach the right audience in an increasingly fragmented marketing landscape. This course will give students a framework for understanding how to create and manage opportunities for compelling social media communications.
No Scheduled Class Meetings, January 13 - April 13 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Gail Ordogh
People Card Modal Dialog
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49 as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. She has had the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, and Carnival Cruise Lines. Gail holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology.
Gail has a keen understanding of the evolving media landscape and the significance of effectively delivering messages to a wide body of audiences. Her students describe her as an outstanding instructor who consistently goes above and beyond. Gail’s ability to talk with and encourage her students through difficult times has been much appreciated by them. Gail is the recipient of the 2023 Instructor Award from the McMaster Association of Part-time Students.
