MKT 301
Brand Management

Total Units :: 3.0

This course is designed to immerse students in the world of business management through the portal of a brand. Brand management is the art and science of creating and maintaining differentiation as a means of sustained long-term competitive advantage for a company. To do this, students will learn how to engage the operational groups of an organization to deliver on the brand promise from the perspective of a general manager. This course will bring together the disciplines of product development, pricing strategy, customer management, channel strategy, integrated communication, and innovation as the building blocks of a strong brand.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

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MKT 301
Brand Management

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MKT 301Brand Management

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MKT 301
Brand Management