MKT 301
Brand Management

Total Units :: 3.0

Course Outlines

This course is designed to immerse students in the world of business management through the portal of a brand. Brand management is the art and science of creating and maintaining differentiation as a means of sustained long-term competitive advantage for a company. To do this, students will learn how to engage the operational groups of an organization to deliver on the brand promise from the perspective of a general manager. This course will bring together the disciplines of product development, pricing strategy, customer management, channel strategy, integrated communication, and innovation as the building blocks of a strong brand.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

Continuing Education

MKT 301
Brand Management

No Classes Currently Open for Registration

More Information

MKT 301Brand Management

No Classes Currently Open for Registration

More Information

MKT 301
Brand Management