MKT 303
International Marketing

Total Units :: 3.0

This course introduces the basic principles of international marketing. Some of the major concepts include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning. The course will further aim to advance the concepts of international marketing through an application-based approach to analysis, planning, and execution of international marketing strategies.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

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MKT 303
International Marketing

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MKT 303International Marketing

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MKT 303
International Marketing