MKT 304
Innovative Marketing Strategies

Total Units :: 3.0

Course Outlines

This course is designed to introduce marketing strategy. The focus of the course will be on the role of marketing strategy in society and its relevance to the firm, organization, and individual. The course will provide the student with the opportunity to learn the concepts and theories of the subject area and to apply this knowledge in a systematic and logical manner. Key models that support strategic marketing decisions in the areas of segmentation, new product development, communication, and pricing will be presented.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

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Continuing Education

MKT 304
Innovative Marketing Strategies

No Classes Currently Open for Registration

More Information

MKT 304Innovative Marketing Strategies

No Classes Currently Open for Registration

More Information

MKT 304
Innovative Marketing Strategies