MKT 305
Marketing Analytics

Total Units :: 3.0

Course Outlines

This course introduces students to advanced marketing techniques designed to measure, manage, and maximize the marketing performance of an organization. Focused on the notion of turning insights into actions, students will be exposed to the tools that can better assess trends, analyze preferences, and help predict favorable outcomes for the business and the consumer. Data mining, predictive analytics, regression analysis, and visualization of findings will be introduced through discussions and cases to give the student 'hands on experience' with timely, in-depth consumer, competitor and environmental information.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

Continuing Education

MKT 305
Marketing Analytics

No Classes Currently Open for Registration

More Information

MKT 305Marketing Analytics

No Classes Currently Open for Registration

More Information

MKT 305
Marketing Analytics