The McMaster Continuing Education office will be closed for the holiday break on Wednesday, December 25, 2024. We will respond to inquiries when the office re-opens on Monday, January 6, 2025.
This course will focus on the strategic planning and execution of digital marketing as introduced in the Fundamentals of Digital Marketing course. An exploration and study into the development of strategic analysis, e-Commerce, management of CRM, basic analytics practices, and managing public relations online will occur through experiential learning practices. Exercises are designed for students to critique different web sites and campaigns in order to understand the connection between design, strategy, accessibility, operations, maintenance and results.
No Scheduled Class Meetings, January 13 - April 6 (Online)
Location:
ONLINE
Instructor:
Alison Sprayson
Notes:
Group Experiential Project with industry partner. Synchronous webinars are scheduled on 3 dates during the term, from 7:00 to 9:00pm. Webinars will also be recorded, attendance is optional.
