DMK 102
Digital Marketing Strategy

Total Units :: 3.0

Course Outlines

This course will focus on the strategic planning and execution of digital marketing as introduced in the Fundamentals of Digital Marketing course. An exploration and study into the development of strategic analysis, e-Commerce, management of CRM, basic analytics practices, and managing public relations online will occur through experiential learning practices. Exercises are designed for students to critique different web sites and campaigns in order to understand the connection between design, strategy, accessibility, operations, maintenance and results.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

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Continuing Education

DMK 102
Digital Marketing Strategy

No Classes Currently Open for Registration

More Information

DMK 102Digital Marketing Strategy

No Classes Currently Open for Registration

More Information

DMK 102
Digital Marketing Strategy