A key factor to achieving business goals is developing a solid digital marketing strategy. Learners will research, plan, and analyze the components of a comprehensive digital marketing strategy for online channels. The course focuses on skills to develop campaigns that align with a business's overall strategy, establish proven marketing tactics to meet identified goals, and respond to consumer behaviour and data insights.
No Scheduled Class Meetings, May 4 - July 26 (Online)
Location:
ONLINE
Instructor:
Alison Sprayson
Notes:
Group Experiential Project with industry partner. Synchronous webinars are scheduled on 3 dates during the term, from 7:00 to 9:00pm. Webinars will also be recorded, attendance is optional.
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy.
