This course will focus on the strategic planning and execution of digital marketing as introduced in the Fundamentals of Digital Marketing course. An exploration and study into the development of strategic analysis, e-Commerce, management of CRM, basic analytics practices, and managing public relations online will occur through experiential learning practices. Exercises are designed for students to critique different web sites and campaigns in order to understand the connection between design, strategy, accessibility, operations, maintenance and results.
No Scheduled Class Meetings, May 6 - July 28 (Online)
Location:
ONLINE
Instructor:
Elisa Salmoni
Notes:
Group Experiential Project with industry partner. Synchronous webinars are scheduled on 3 dates during the term, from 7:00 to 9:00pm. Webinars will also be recorded, attendance is optional.
Instructors
Elisa Salmoni
Elisa Salmoni Way is a communications manager with the Government of Canada. She has worked in marketing and communications for over fifteen years and has worked across the public, private and not-for-profit sectors leading a variety of digital marketing files. She currently leads the website, intranet site, social media and advertising files for an economic development agency and is working with her team to expand their digital marketing efforts and metrics. Elisa has successfully managed teams in sales, marketing, communications and retail environments as well as seven-figure operating budgets. Elisa has taught marketing, market research and economics part-time at the post-secondary level over the last ten years.
Elisa graduated from Laurentian University in 1999 with her B.A. Honours (English) and in 2001 with her M.B.A. In 2006 she earned certificates in Teaching and Training Adults and Volunteer Management from Humber College. Elisa is a current member of the International Association of Business Communicators.
