Building on the Digital Marketing I course contents, this course will present advanced practices of content management for marketing online. Activities allow students to expand on their knowledge and skills in writing for the web, video and image marketing, writing press releases, channel distribution, and managing and evaluating the performance of your content. Examining the interaction of new media with marketing practices will be presented in terms of developing the student's awareness of emerging trends that will affect the role of the digital marketer.
No Scheduled Class Meetings, September 9 - December 1 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
Group Experiential Project with industry partner. Synchronous webinars are scheduled on 3 dates during the term, from 7:00 to 9:00pm. Webinars will also be recorded, attendance is optional.
Instructors
Gail Ordogh
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49 as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. She has had the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, and Carnival Cruise Lines. Gail holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology.
Gail has a keen understanding of the evolving media landscape and the significance of effectively delivering messages to a wide body of audiences. Her students describe her as an outstanding instructor who consistently goes above and beyond. Gail’s ability to talk with and encourage her students through difficult times has been much appreciated by them. Gail is the recipient of the 2023 Instructor Award from the McMaster Association of Part-time Students.
