In a complex, technology fueled communications world, organizations today are searching for complete solutions to combine various communications disciplines such as advertising, public relations, sales promotion, personal selling, experiential marketing, direct response marketing, and digital interactive communications into an effective marketing communications strategy and plan. People's media habits have changed so to deliver a message successfully to an audience it's critical for organizations to co-ordinate all marketing communications in a unified program that maximizes the impact on the intended target audience. This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.
No Scheduled Class Meetings, January 13 - April 13 (Online)
Location:
ONLINE
Instructor:
Emily Baillie
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Emily Baillie
People Card Modal Dialog
Emily Baillie is an accomplished digital marketing instructor and content marketing consultant. Through her business Compass Content Marketing she provides content and digital marketing strategic counsel to clients including MasterCard, Northern Ontario Travel, United Way, Adoption Council of Ontario, Tourism Simcoe County & more. She is a member of the Canadian Marketing and a Chartered Marketer with over 15 years of experience in the marketing industry. Emily graduated from Wilfrid Laurier University with an Hons. BA in Communications Studies and earned a Certificate in Strategic Communications from University of Toronto.
Emily has taught social media and digital marketing courses in the GTA for more than a decade. She also leads digital marketing workshops and corporate training sessions across Ontario. Emily is widely admired by McMaster Continuing Education staff and students for her extensive expertise and dedication as an educator. Emily is the recipient of the 2023 Educational Innovator Award is Emily Baillie, in part for her pioneering work incorporating the use of generative AI into a course content.
