In a complex, technology fueled communications world, organizations today are searching for complete solutions to combine various communications disciplines such as advertising, public relations, sales promotion, personal selling, experiential marketing, direct response marketing, and digital interactive communications into an effective marketing communications strategy and plan. People's media habits have changed so to deliver a message successfully to an audience it's critical for organizations to co-ordinate all marketing communications in a unified program that maximizes the impact on the intended target audience. This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.
No Scheduled Class Meetings, January 15 - April 14 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Gail Ordogh
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49 as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. She has had the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, and Carnival Cruise Lines. Gail holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology.
Gail has a keen understanding of the evolving media landscape and the significance of effectively delivering messages to a wide body of audiences. Her students describe her as an outstanding instructor who consistently goes above and beyond. Gail’s ability to talk with and encourage her students through difficult times has been much appreciated by them. Gail is the recipient of the 2023 Instructor Award from the McMaster Association of Part-time Students.
