In a complex, technology fueled communications world, organizations today are searching for complete solutions to combine various communications disciplines such as advertising, public relations, sales promotion, personal selling, experiential marketing, direct response marketing, and digital interactive communications into an effective marketing communications strategy and plan. People's media habits have changed so to deliver a message successfully to an audience it's critical for organizations to co-ordinate all marketing communications in a unified program that maximizes the impact on the intended target audience. This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.
No Scheduled Class Meetings, May 22 - August 20 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Gail Ordogh
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49, LOTTO MAX, NHL LOTTO, LOTTARIO and CASH FOR LIFE as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. Her work experience at companies like Maple Leaf Sports and Entertainment, Pelmorex Media and Panoff Publishing Inc. gave her the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, The Weather Network, Carnival Cruise Lines and Royal Caribbean Cruise Lines just to name a few. She holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology. This is her first year teaching at McMaster.
