In a complex, technology fueled communications world, organizations today are searching for complete solutions to combine various communications disciplines such as advertising, public relations, sales promotion, personal selling, experiential marketing, direct response marketing, and digital interactive communications into an effective marketing communications strategy and plan. People's media habits have changed so to deliver a message successfully to an audience it's critical for organizations to co-ordinate all marketing communications in a unified program that maximizes the impact on the intended target audience. This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.
No Scheduled Class Meetings, January 16 - April 16 (Online)
Location:
ONLINE
Instructor:
Bradley Munro
Notes:
You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Bradley Munro
Bradley Munro is the Principal at RS4 Marketing Group, a Toronto-based consulting firm. His previous positions include Vice President of Rogers Communications and General Manager of Bell Canada. He holds an M.B.A. from Queens University. Bradley has taught both in-class and online marketing courses at McMaster since 2008.
