Important update: Marketing elective changes

As part of ongoing curriculum enhancements, new Marketing elective courses will be available to students in the Business Administration – Generalist and Business Administration – Marketing Concentration diploma pathways starting Fall 2025. These new electives reflect evolving industry trends and provide students with more targeted learning opportunities.

If you enrolled in one of these credentials prior to Fall 2025, you’ll benefit from an expanded selection of relevant electives and updated course content. However, please note the following course changes for current students:

• MKT 201: Marketing Plans & Performance Management will replace MKT 101: Marketing Plans and Implementation
• MKT 203: Marketing Channels & Budgets will replace MKT 103: Integrated Marketing Communication

To ensure you receive full elective credit and avoid duplication, students who have already completed MKT 101 or MKT 103 should not enrol in the replacement courses.

View the Business Administration – Marketing Elective Changes

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