Marketing Concentration
Grow your career with our Diploma in Business Administration with Marketing concentration
Learn the foundational concepts in business while learning the latest marketing trends and techniques in marketing. Hone your skills in analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing and executing a strategic marketing plan
By combining core business competencies with a specialization in marketing will help you’ll gain the in-demand skills employers are looking for
Explore the requirements below and register today!
Important update: Marketing elective changes
As part of ongoing curriculum enhancements, new Marketing elective courses will be available to students in the Business Administration – Generalist and Business Administration – Marketing Concentration diploma pathways starting Fall 2025. These new electives reflect evolving industry trends and provide students with more targeted learning opportunities.
If you enrolled in one of these credentials prior to Fall 2025, you’ll benefit from an expanded selection of relevant electives and updated course content. However, please note the following course changes for current students:
- MKT 201: Marketing Plans & Performance Management will replace MKT 101: Marketing Plans and Implementation
- MKT 203: Marketing Channels & Budgets will replace MKT 103: Integrated Marketing Communication
To ensure you receive full elective credit and avoid duplication, students who have already completed MKT 101 or MKT 103 should not enrol in the replacement courses.
View the Business Administration – Marketing Elective Changes
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Expandable List
- Anyone with marketing duties wishing to enhance their skills
- Anyone working in business
- New and current managers
- Anyone looking to enter the field of business
- Recent college/university graduates
- Professionals pursuing designations
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Diploma in Business Administration with Marketing Concentration Learn More
Earn your Business Administration Diploma with Marketing concentration by successfully completing all five core Business Administration courses plus four concentration courses listed.