The course provides students with a real-world business problem/project in order to apply analytics models, methodologies and tools learned in the program. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for project management, data analytics and data science.
Thursday, September 18 - December 4: 7:00 p.m. - 10:00 p.m. (Virtual)
Location:
ONLINE
Instructor:
James Green
Notes:
This course is offered as a virtual classroom with classes held, as per the scheduled day/time. Classes will be held online, using a combination of synchronous, real-time, instructor led sessions, supplemented with asynchronous activities. You should expect to attend class at the same time, each week, although not every session will be a full 3 hours of live instruction. Rather, classes will provide learners the opportunity to apply what has been covered by your course facilitator. Laptop computer required. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
Instructors
James Green
People Card Modal Dialog
Jim is currently the Vice- President of the Telco, Agency and Media (TAM) group at Environics Analytics, the largest Predictive Analytics firm in Canada. His role is to develop products suitable for these organizations, especially for the fast-emerging programmatic field. He began his career at A.C. Nielsen, creator of the famous Nielsen Television Ratings, where he had integral roles in the development of the first People Meter survey, and the industry-standard advertising measurement classification system. Jim has also been on the agency side, at DAC Group, where he developed consumer models based on segmentation, and for Generation5, a consumer research firm. In all, Jim has spent over 30 years working with data within the media industry.
Jim has a Bachelor’s degree in Economics, focusing on Econometrics from the University of Waterloo, and several certificates in Human Resources and Marketing from Ryerson University.
