The McMaster Continuing Education office will be closed for the holiday break on Wednesday, December 25, 2024. We will respond to inquiries when the office re-opens on Monday, January 6, 2025.
This course incorporates the foundational principles of marketing, with the best practices, theories and experiential activities relevant to the digital space. These principles form the basis for knowledge and skills threaded through program courses. The importance of strategic digital marketing, including social media and mobile practices, email marketing, analytics, search engine marketing and search engine optimization, and content management will be examined through the components of visual and text communications. Application activities involving digital marketing tools, such as Google Analytics, platforms such as Facebook & Twitter, PPC samples, and a focus on optimizing all digital platforms will form the basis of this course.
No Scheduled Class Meetings, January 13 - April 6 (Online)
Location:
ONLINE
Instructor:
Rav Bhathal
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
Instructors
Rav Bhathal
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Rav Bhathal has spent the last 15 years teaching business and specifically marketing. He has a wealth of industry experience being an entrepreneur and running his own Marketing and Event Management company.
Rav is a strong believer in differentiated instruction, and understands that every student is an individual, varying his teaching style and evaluations to help bring out the best in each student. He uses all his real-world experience in his instruction, providing students with a modern and current day perspective, mixed in with traditional textbook and theory.
Rav holds a B.A., B.Comm, and M. Ed.
In his free time, Rav enjoys reading about all things business, and loves fitness, sports, and music!
