This course incorporates the foundational principles of marketing, with the best practices, theories and experiential activities relevant to the digital space. These principles form the basis for knowledge and skills threaded through program courses. The importance of strategic digital marketing, including social media and mobile practices, email marketing, analytics, search engine marketing and search engine optimization, and content management will be examined through the components of visual and text communications. Application activities involving digital marketing tools, such as Google Analytics, platforms such as Facebook & Twitter, PPC samples, and a focus on optimizing all digital platforms will form the basis of this course.
No Scheduled Class Meetings, May 8 - July 30 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
Instructors
Gail Ordogh
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49, LOTTO MAX, NHL LOTTO, LOTTARIO and CASH FOR LIFE as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. Her work experience at companies like Maple Leaf Sports and Entertainment, Pelmorex Media and Panoff Publishing Inc. gave her the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, The Weather Network, Carnival Cruise Lines and Royal Caribbean Cruise Lines just to name a few. She holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology. This is her first year teaching at McMaster.
