Drawing from foundational principles and marketing theories, learners will begin their journey to specialize in best practices in digital marketing. This course examines digital marketing strategies, platforms and techniques to reach, engage and capture an online audience. Focus is placed on providing essential tools and current industry tactics for effective digital marketers. Learners will analyze and apply practical scenarios that engage in the most up-to-date topics in the digital marketing field, including the use of the most current digital platforms to apply and develop skills for a digital marketing career.
No Scheduled Class Meetings, May 4 - July 26 (Online)
Location:
ONLINE
Instructor:
Rav Bhathal
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
Instructors
Rav Bhathal
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Rav Bhathal has spent the last 15 years teaching business and specifically marketing. He has a wealth of industry experience being an entrepreneur and running his own Marketing and Event Management company.
Rav is a strong believer in differentiated instruction, and understands that every student is an individual, varying his teaching style and evaluations to help bring out the best in each student. He uses all his real-world experience in his instruction, providing students with a modern and current day perspective, mixed in with traditional textbook and theory.
Rav holds a B.A., B.Comm, and M. Ed.
In his free time, Rav enjoys reading about all things business, and loves fitness, sports, and music!
