This course incorporates the foundational principles of marketing, with the best practices, theories and experiential activities relevant to the digital space. These principles form the basis for knowledge and skills threaded through program courses. The importance of strategic digital marketing, including social media and mobile practices, email marketing, analytics, search engine marketing and search engine optimization, and content management will be examined through the components of visual and text communications. Application activities involving digital marketing tools, such as Google Analytics, platforms such as Facebook & Twitter, PPC samples, and a focus on optimizing all digital platforms will form the basis of this course.
No Scheduled Class Meetings, May 5 - July 27 (Online)
Location:
ONLINE
Instructor:
Gail Ordogh
Notes:
Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchases, or the refund policy
Instructors
Gail Ordogh
People Card Modal Dialog
Gail Ordogh is currently a Digital Marketing Manager, Integrated Communications specializing in Social Media with the Ontario Lottery and Gaming Corporation. In this position she is the business lead and subject matter expert for National and Regional campaigns for brands like LOTTO 6/49 as well as the Chairperson of the Inter-Provincial Lottery Corporation Social Media Working Group. She has had the opportunity to work on beloved brands like The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Coca-Cola, Molson, and Carnival Cruise Lines. Gail holds a B.A.A from Ryerson University, and B.Ed from Niagara University and AQ Qualification from Queen’s University for Communication Technology.
Gail has a keen understanding of the evolving media landscape and the significance of effectively delivering messages to a wide body of audiences. Her students describe her as an outstanding instructor who consistently goes above and beyond. Gail’s ability to talk with and encourage her students through difficult times has been much appreciated by them. Gail is the recipient of the 2023 Instructor Award from the McMaster Association of Part-time Students.
