MKT 819
Introduction To Marketing

Total Units :: 3.0

Course Outlines

Marketing impacts every aspect of our lives. Where we shop, how we eat, what we drive and even where we live, can be influenced by marketing. MKT 819 is a survey course that introduces learners to the basic concepts of marketing, viewed within a corporate framework. During the course we study the modern marketplace and discuss the impact of the environmental factors that shape marketing and influence the type of products that companies market. Topics include the development of new products, identifying market segments and targeting consumer groups, pricing strategies, brand equity, distribution channel and promotional activities.

No Classes Currently Open for Registration

Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

Continuing Education

MKT 819
Introduction To Marketing

No Classes Currently Open for Registration

More Information

MKT 819Introduction To Marketing

No Classes Currently Open for Registration

More Information

MKT 819
Introduction To Marketing