MKT 819
Introduction To Marketing

Total Units :: 3.0

The course provides a comprehensive overview of how businesses navigate the complex interplay of internal and external factors to effectively plan, price, promote, and distribute goods and services. Integrating foundational theories with practical skills, students will delve into the marketing mix and its impact on consumer behaviour and business performance. Those aiming to become knowledgeable in marketing, whether as strategists, digital professionals, or innovative leaders will gain valuable insights and tools to address contemporary market challenges. This course prepares students to build a strong base in marketing fundamentals, fostering skills applicable to a rapidly changing and dynamic market.

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Please check back when registration opens for the next term. Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. Please refer to the Schedule tab for your program to review the planned academic year schedule.

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MKT 819
Introduction To Marketing

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MKT 819Introduction To Marketing

No Classes Currently Open for Registration

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MKT 819
Introduction To Marketing