Ariela Freed is a seasoned digital marketing expert with over twenty years of experience leading teams across North America and Europe. Fusing loyalty, B2C CRM, UX and communications frameworks, with data analytics and technical know-how, Ariela helps businesses devise and implement marketing plans that enhance customer relationships, stand out against the competition, and drive profitable revenue growth. Her extensive experience spans top brands, agencies, and tech start-ups, providing her with a holistic marketing perspective that can be relatable to students with interests across a variety of career paths.

Ariela holds a Bachelor of Commerce from McGill University and an MBA from York University’s Schulich School of Business. She taught Digital Marketing at BrainStation before joining the McMaster University Continuing Education team. She is excited to help people learn about the exciting and ever-changing world of marketing.

Joshua Randall is a seasoned professional with over 15 years of experience at the intersection of sales, marketing, and education. With a proven track record of designing and scaling corporate training initiatives for Fortune 500 companies like Telus, Toyota, and BMO, Joshua brings a unique, practical perspective to the classroom. His expertise lies in translating complex business needs into actionable learning programs, a skill honed through his work in sales and client management at Lighthouse Labs and McLean & Company. Joshua is passionate about leveraging real-world case studies to help students understand go-to-market strategies, relationship management, and data-driven decision-making. His goal is to empower students to bridge the gap between academic theory and the demands of the modern workplace, preparing them for successful careers in marketing.

Andrew Temes brings over three decades of marketing and sales leadership experience in Consumer Packaged Goods (CPG), OTC Pharmaceuticals, Retail, Home Services, and the Not-For-Profit sector.

Andrew has been featured in marketing publications, as a speaker at industry conferences, international guest lecturer, and as an adjunct professor of marketing strategy, integrated marketing communications, consumer behaviour, and digital marketing for over 15 years. Andrew has taught at Schulich School of Business, York University, Seneca Polytechnic, the University of Toronto (UofT), the University of Victoria (UVic), and McMaster University.

He is Founder & Principal of the Executive Marketing Academy, supporting small & medium sized businesses to overcome strategic challenges and achieve both short-term sales and long-term sustainable results.

As a Board Director for St. John Ambulance Peel-Dufferin, Reena Foundation, and Reena (where he is also the Chair of the marketing committee), Andrew volunteers his time to support the strategic marketing for these organizations and the meaningful work that they do for their respective communities.

Andrew holds a Bachelor of Arts degree from Western University and a Master of Business Administration degree with a major in Marketing, from Schulich School of Business.