MKT 102
Consumer Behaviour
- Total Units :
- 3.0
Available Classes
Online
Jan 15, 2024
to Apr 14, 2024
Section: C21
$749.99
Online
- Section:
- C21
- Class Semester:
- Winter 2024
- Cost:
- $749.99
- Date Range:
- Jan 15, 2024 - Apr 14, 2024
- Class Dates:
- No Scheduled Class Meetings, January 15 - April 14 (Online)
- Location:
- ONLINE
- Instructor:
- Paul Lawton
- Notes:
- Riipen Project - You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Paul Lawton
As a cultural ethnographer and former adjunct professor of sociology at the University of Lethbridge, Paul’s PhD research focused on digital health and the emerging social web. Paul transitioned from academia into the agency world in 2013 as head of digital at Cohn & Wolfe and, more recently, as VP Strategy at Cossette, where he led brand strategy on the Canopy Growth portfolio during the legalization of cannabis in Canada. Paul has owned two independent record labels that have released 100+ albums by emerging Canadian musicians over the last 10 years and has a deep understanding of Canadian culture from years of touring coast to coast.