MKT 102
Consumer Behaviour
- Total Units :
- 3.0
Available Classes
Online
May 05, 2025
to Aug 03, 2025
Section: C21
$789.52
Online
- Section:
- C21
- Class Semester:
- Spring/Summer 2025
- Cost:
- $789.52
- Date Range:
- May 05, 2025 - Aug 03, 2025
- Class Dates:
- No Scheduled Class Meetings, May 5 - August 3 (Online)
- Location:
- ONLINE
- Instructor:
- Paul Lawton
- Notes:
- Riipen Project - You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Paul Lawton
People Card Modal Dialog
As a cultural ethnographer and former adjunct professor of sociology at the University of Lethbridge, Paul’s PhD research focused on digital health and the emerging social web. Paul transitioned from academia into the agency world in 2013 as head of digital at Cohn & Wolfe and, more recently, as VP Strategy at Cossette, where he led brand strategy on the Canopy Growth portfolio during the legalization of cannabis in Canada. Paul has owned two independent record labels that have released 100+ albums by emerging Canadian musicians over the last 10 years and has a deep understanding of Canadian culture from years of touring coast to coast.
Instructor Spotlight: Meet Paul Lawton: Developing your brand with style and confidence