Overview
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Digital Marketing Schedule
Digital Marketing course schedules to help you plan your academic year.
Registration: Fall and Winter terms open in mid-July and Spring term opens in mid-March.
Program Requirements: Review certificate or diploma tab.
Time Zone: Courses run in the Eastern Time (ET) Zone.
Course Fees: A McMaster Part Time Student fee is included in the cost of academic credit courses. There is no tax on courses unless indicated at the bottom of the schedule chart.
Additional Fees: New students pay a one-time, non-refundable $39 activation fee for their first academic-credit course. Not every program or course requires textbooks. Learn more about textbooks.
Learning Formats: Each course is offered in Online, Online Self-Study, or Virtual Classroom formats, as shown below. Visit Learning Formats for details.
| Course Name (Course Code) | Cost | Units | Fall 2025 | Winter 2026 | Spring/Summer 2026 |
|---|---|---|---|---|---|
| Fundamentals of Digital Marketing (DMK 101) | $822.21 | 3.0 | Sep 8 - Nov 30 Format: Online | Jan 12 - Apr 5 Format: Online | — |
| TBD | 3.0 | — | — | May 4 - Jul 26 Format: Online | |
| Digital Marketing Strategy (DMK 102) | $822.21 | 3.0 | Sep 8 - Nov 30 Format: Online | — | — |
| TBD | 3.0 | — | — | May 4 - Jul 26 Format: Online | |
| Search Engine Optimization, Search Engine Marketing, & Digital Advertising (DMK 103) | $822.21 | 3.0 | Sep 8 - Nov 30 Format: Online | — | — |
| TBD | 3.0 | — | — | May 4 - Jul 26 Format: Online | |
| Content Management (DMK 104) | $822.21 | 3.0 | — | Jan 12 - Apr 5 Format: Online | — |
| Data Management (DMK 105) | $822.21 | 3.0 | — | Jan 12 - Apr 5 Format: Online | — |
| Course Name (Course Code) | Cost | Units | Fall 2025 | Winter 2026 | Spring/Summer 2026 |
|---|---|---|---|---|---|
| Social Media Strategy & Management (MKT 108) | $789.52 | 3.0 | Sep 8 - Dec 7 Format: Online | — | — |
| TBD | 3.0 | — | — | May 4 - Aug 2 Format: Online | |
| Media Planning & Buying (MKT 209) | $789.52 | 3.0 | — | Jan 12 - Apr 12 Format: Online | — |
| TBD | 3.0 | — | — | May 4 - Aug 2 Format: Online |
The schedule table is subject to change. Please visit the course pages to browse classes currently available for registration and the latest cost information.