You have chosen your profile picture, written the perfect bio, and are sharing carefully curated links. Crickets. Your best take? One like. Your reply? Unacknowledged. What is going on? How do people gain influence through social media? This half-day course examines the sociology and psychology behind online influence as well as the basic building blocks employed by the world's top influencers and brands to capitalize on the social media platforms that have come to dominate our personal, professional and political lives. We will discuss the rules of establishing an online presence that is worth a follow. We will explore a set of techniques designed to generate cultural relevance and create real value that will generate attention.
