Developing Your Social Media Brand with Style and Confidence
- Class Semester:
- Fall 2022
- Date Range:
- Nov 02, 2022 - Nov 02, 2022
- Class Dates:
- Wednesday, November 2: 6:00 p.m. - 9:00 p.m. (Virtual)
- Paul Lawton
- This is an online course with one 3-Hour session.
As a cultural ethnographer and former adjunct professor of sociology at the University of Lethbridge, Paul’s PhD research focused on digital health and the emerging social web. Paul transitioned from academia into the agency world in 2013 as head of digital at Cohn & Wolfe and, more recently, as VP Strategy at Cossette, where he led brand strategy on the Canopy Growth portfolio during the legalization of cannabis in Canada. Paul has owned two independent record labels that have released 100+ albums by emerging Canadian musicians over the last 10 years and has a deep understanding of Canadian culture from years of touring coast to coast.