MKT 104
Market Research
- Total Units :
- 3.0
Available Classes
Online
Jan 12, 2026
to Apr 12, 2026
Section: C21
$789.52
Online
- Section:
- C21
- Class Semester:
- Winter 2026
- Cost:
- $789.52
- Date Range:
- Jan 12, 2026 - Apr 12, 2026
- Class Dates:
- No Scheduled Class Meetings, January 12 - April 12 (Online)
- Location:
- ONLINE
- Instructor:
- Paul Lawton
- Notes:
- You will gain access to your online course three days before the course start date. Please note registering after the course start date may delay course access and does not permit exceptions to coursework due dates, late textbook purchase
Instructors
Paul Lawton
People Card Modal Dialog
As a cultural ethnographer and former adjunct professor of sociology at the University of Lethbridge, Paul’s PhD research focused on digital health and the emerging social web. Paul transitioned from academia into the agency world in 2013 as head of digital at Cohn & Wolfe and, more recently, as VP Strategy at Cossette, where he led brand strategy on the Canopy Growth portfolio during the legalization of cannabis in Canada. Paul has owned two independent record labels that have released 100+ albums by emerging Canadian musicians over the last 10 years and has a deep understanding of Canadian culture from years of touring coast to coast.
Instructor Spotlight: Meet Paul Lawton: Developing your brand with style and confidence