The art of leadership and management includes the ability to ‘weave a tale' that engages, motivates, and inspires. Storytelling gives context and adds meaning; it helps strengthen the links between individual teams and bigger organizational goals. Effective managers need to learn how to connect in a more meaningful and intimate way with people to achieve buy-in and commitment. People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media. Business stories differ from regular stories, in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment.
