Digital Marketing Program

Overview

Learn best practices in content, mobile and social media marketing with our interactive online courses

Advance your digital marketing expertise and get ahead in this competitive industry. Our flexible online Digital Marketing program gives you the necessary skills to advance in this rewarding and rapidly-growing field.

Learn the fundamental principles and best practices of digital marketing
Discover effective search engine, search engine marketing and digital advertising standards and strategies
Learn effective content management methodologies and the art of digital storytelling
Master digital data metrics and measurement

McMaster Continuing Education Marketing Program Highlights

Program highlights Learn More

Flexible online learning
Taught by industry experts
Earn a digital marketing certificate
Open enrolment program

McMaster Continuing Education Marketing Learning Outcomes

Learning outcomes Learn More

Understand theories and best practices
Effective digital marketing tools management
Campaign tracking and measurement
Search engine optimization

Learn more about the Digital Marketing program

Who should take this program?

Professionals from a variety of backgrounds, including:

Marketing Managers
Digital Marketing Managers
Communication Managers
Search Engine Marketing Specialists (SEM/SEO)
Content Marketing Specialists
Public Relations Specialists
Graphic Designers
Multimedia Professionals
Marketing Specialists

What are the career opportunities?

Digital Marketing Specialist
Social Media Coordinator
eCommerce Specialist
Webmaster
Blogger or Content Creator

Professional Designations

International Institute of Marketing Professionals

International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.

Certified Marketing Management Professional (CMMP®) designation

The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)

Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.