Overview
Learn best practices in content, mobile and social media marketing with our interactive online courses
Advance your digital marketing expertise and get ahead in this competitive industry. Our flexible online Digital Marketing program gives you the necessary skills to advance in this rewarding and rapidly-growing field.
- Learn the fundamental principles and best practices of digital marketing
- Discover effective search engine, search engine marketing and digital advertising standards and strategies
- Learn effective content management methodologies and the art of digital storytelling
- Master digital data metrics and measurement
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Program highlights Learn More
- Flexible online learning
- Taught by industry experts
- Earn a digital marketing certificate
Digital Marketing program features:
- Convenient and flexible online digital marketing courses
- Learn from experienced digital marketers who utilize case studies, interactive discussions and new media management frameworks
- Connect with professionals across various disciplines

Learning outcomes Learn More
- Understand theories and best practices
- Effective digital marketing tools management
- Campaign tracking and measurement
- Search engine optimization
Through our Digital Marketing program, you’ll learn to:
- Effectively implement digital marketing strategies
- Manage creative content, and implement and measure digital strategies
- Become a digital specialist
- Integrate marketing theory with the latest tech tools to build and apply dynamic digital strategies
- Examine mobile marketing best practices, new media management tools and social media marketing platforms and practices
- Master digital data metrics and measurement
- Learn effective search engine marketing and optimization tactics and creative content strategy
Learn more about the Digital Marketing program
Professionals from a variety of backgrounds, including:
- Marketing Managers
- Digital Marketing Managers
- Communication Managers
- Search Engine Marketing Specialists (SEM/SEO)
- Content Marketing Specialists
- Public Relations Specialists
- Graphic Designers
- Multimedia Professionals
- Marketing Specialists
- Digital Marketing Specialist
- Social Media Coordinator
- eCommerce Specialist
- Webmaster
- Blogger or Content Creator
International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.
Certified Marketing Management Professional (CMMP®) designation
The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)
Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.
Check out our latest Marketing Program Preview webinar to explore our online Digital Marketing program
What Our Recent Graduates Say
“The flexibility of the course helped me a lot to balance my work.”
The flexibility of the course helped me a lot to balance my work. Our field in data is continuously changing. I found that sweet balance in terms of the focus of the course. It’s a life cycle of how the data is coming in all the way to make it a service or a product. The course gives you that 360 spectrum.
Zaki
Big Data graduate

Krystal
Health and Social Service Skill Development graduate
“I wanted to reinvent myself and change my career path and I was able to do that.”
I wanted to be able to reinvent myself and change my career path and I was able to do that because of McMaster Continuing Education. Being a nurse, there are so many different avenues of nursing that I can try new things and continue to learn. The instructors were really understanding. When you’re working full-time, having someone that will promptly answer your questions and make time for you when you need it, they made it really easy.
Krystal
Health and Social Service Skill Development graduate

Tracy
Project Management graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate
“The flexibility of the course helped me a lot to balance my work.”
The flexibility of the course helped me a lot to balance my work. Our field in data is continuously changing. I found that sweet balance in terms of the focus of the course. It’s a life cycle of how the data is coming in all the way to make it a service or a product. The course gives you that 360 spectrum.
Zaki
Big Data graduate
“I wanted to reinvent myself and change my career path and I was able to do that.”
I wanted to be able to reinvent myself and change my career path and I was able to do that because of McMaster Continuing Education. Being a nurse, there are so many different avenues of nursing that I can try new things and continue to learn. The instructors were really understanding. When you’re working full-time, having someone that will promptly answer your questions and make time for you when you need it, they made it really easy.
Krystal
Health and Social Service Skill Development graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate
Other programs you may be interested in
Certificate in Digital Marketing
CERTIFICATE in DIGITAL MARKETING
Advance your skills and earn a Certificate in Digital Marketing
Explore the requirements below and register today!
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Certificate in Digital Marketing
Earn your Certificate in Digital Marketing by successfully completing all five courses listed below.
Digital Marketing Certificate
Participants in this program should have prior education or experience in Marketing or related fields such as:
- A degree or diploma in Marketing, Communications or a related area of study
- At least 3 years of marketing, communications, or web design experience
If you don’t have a marketing background, consider enrolling in our Marketing Diploma or Business Administration Diploma – both are also offered fully online – prior to starting the Digital Marketing Certificate. Please contact us for a consultation to help determine if this program is right for you.
Courses (Complete all 5)
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS
DMK 105
Data Management
Digital Marketing Courses
DIGITAL MARKETING Courses
Advance your career with online Digital Marketing courses
Explore course options below and register today!
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3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS
DMK 105
Data Management
* DMK 101: Fundamentals of Digital Marketing is recommended as the first course, or to be taken during the first term of program study if enroling in multiple DMK courses.