Overview
Learn best practices in content, mobile and social media marketing with our interactive online courses
Advance your digital marketing expertise and get ahead in this competitive industry. Our flexible online Digital Marketing program gives you the necessary skills to advance in this rewarding and rapidly-growing field.
- Learn the fundamental principles and best practices of digital marketing
- Discover effective search engine, search engine marketing and digital advertising standards and strategies
- Learn effective content management methodologies and the art of digital storytelling
- Master digital data metrics and measurement
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Program highlights Learn More
- Flexible online learning
- Taught by industry experts
- Earn a Digital Marketing Certificate
- Open enrolment program
Digital Marketing program features:
- Convenient and flexible online digital marketing courses
- Learn from experienced digital marketers who utilize case studies, interactive discussions and new media management frameworks
- Connect with professionals across various disciplines

What you'll learn Learn More
- Digital marketing theories and best practices
- How to effectively manage digital marketing tools
- Methods for campaign tracking and measurement
- Best practices for search engine optimization
Through our Digital Marketing program, you’ll learn to:
- Effectively implement digital marketing strategies
- Manage creative content, and implement and measure digital strategies
- Become a digital specialist
- Integrate marketing theory with the latest tech tools to build and apply dynamic digital strategies
- Examine mobile marketing best practices, new media management tools and social media marketing platforms and practices
- Master digital data metrics and measurement
- Learn effective search engine marketing and optimization tactics and creative content strategy
Learn more about the Digital Marketing program
Professionals from a variety of backgrounds, including:
- Marketing Managers
- Digital Marketing Managers
- Communication Managers
- Search Engine Marketing Specialists (SEM/SEO)
- Content Marketing Specialists
- Public Relations Specialists
- Graphic Designers
- Multimedia Professionals
- Marketing Specialists
- Digital Marketing Specialist
- Social Media Coordinator
- eCommerce Specialist
- Webmaster
- Blogger or Content Creator
International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.
Certified Marketing Management Professional (CMMP®) designation
The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)
Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.
Are you a current McMaster University undergraduate student?
Explore the ElevateYourSkills option to learn how you can earn a Digital Marketing certificate as part of your degree.
- Use your electives to earn a professional certificate or diploma
- Fully online courses that you can fit into your schedule
- Providing you with real-life career skills and experience before you graduate
Check out our latest Marketing Program Preview webinar to explore our online Digital Marketing program
What our recent graduates say

Tyson
Business Administration - Marketing graduate
The instructors worked in the marketing field and taught us real-life experiences.
Obtaining an education with McMaster Continuing Education helped me reinvent my career. I was a former banker and I wanted a career in marketing. Through this program, I was able to bridge that gap and get into the career that I wanted. The instructors were working in the marketing field, teaching us real-life experiences and that was very valuable to me.
Tyson
Business Administration - Marketing graduate
The instructors worked in the marketing field and taught us real-life experiences.
Obtaining an education with McMaster Continuing Education helped me reinvent my career. I was a former banker and I wanted a career in marketing. Through this program, I was able to bridge that gap and get into the career that I wanted. The instructors were working in the marketing field, teaching us real-life experiences and that was very valuable to me.
Tyson
Business Administration - Marketing graduate
Other programs you may be interested in
Certificate in Digital Marketing
Certificate in Digital Marketing
Advance your skills and earn a Certificate in Digital Marketing
Explore the requirements below and register today!
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Certificate in Digital Marketing
Earn your Certificate in Digital Marketing by successfully completing all five courses listed below.
Digital Marketing Certificate
Participants in this program should have prior education or experience in Marketing or related fields such as:
- A Degree or Diploma in marketing, communications or a related area of study
- At least 3 years of marketing, communications, or web design experience
If you don’t have a marketing background, consider enrolling in our Marketing Diploma or Business Administration Diploma – both are also offered fully online – prior to starting the Digital Marketing Certificate. Please contact us for a consultation to help determine if this program is right for you.
Courses (complete all 5)
3.0 UNITS
DMK 103
Search Engine Optimization, Search Engine Marketing, & Digital Advertising
(Currently Not Available)
Digital Marketing Courses
Digital Marketing Courses
Advance your career with online Digital Marketing courses
Explore course options below and register today!
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3.0 UNITS
DMK 103
Search Engine Optimization, Search Engine Marketing, & Digital Advertising
(Currently Not Available)
* DMK 101: Fundamentals of Digital Marketing is recommended as the first course, or to be taken during the first term of program study if enroling in multiple DMK courses.
Digital Marketing Schedule
Digital Marketing Schedule
This schedule table displays courses planned to be offered this year and is a guide to planning your courses for the academic year. Please note: Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. The schedule table is subject to change. Please visit the course pages to browse classes currently available for registration and the latest cost information. The cost for Digital Marketing courses is $769 per course.
Learning format definitions:
- VC = Virtual Classroom learning format
- O = Online learning format
- OSS = Online Self-Study learning format
For more information about our learning formats and to choose a format that works best for you, please visit our Learning Formats page.
Course Name (Course Code) | Winter 2023 | Spring 2023 |
---|---|---|
Fundamentals of Digital Marketing (DMK 101) | Date: Jan 16 – Apr 9
Format: O |
Date: May 8 – Jul 30
Format: O |
Digital Marketing Strategy (DMK 102) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Jul 30
Format: O |
Search Engine Optimization, Search Engine Marketing, & Digital Advertising (DMK 103) | Date: Jan 16 – Apr 9
Format: O |
|
Content Management (DMK 104) | Date: May 22 – Aug 13
Format: O |
|
Data Management (DMK 105) | Date: May 8 – Jul 30
Format: O |