Professionals from a variety of backgrounds, including:

• Marketing Managers
• Digital Marketing Managers
• Communication Managers
• Search Engine Marketing Specialists (SEM/SEO)
• Content Marketing Specialists
• Public Relations Specialists
• Graphic Designers
• Multimedia Professionals
• Marketing Specialists

• Digital Marketing Specialist
• Social Media Coordinator
• eCommerce Specialist
• Webmaster
• Blogger or Content Creator

International Institute of Marketing Professionals 

International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.

Certified Marketing Management Professional (CMMP®) designation

The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)

Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.

Are you a current McMaster University undergraduate student?

Explore the ElevateYourSkills option to learn how you can earn a Digital Marketing certificate as part of your degree.

• Use your electives to earn a professional certificate or diploma
• Fully online courses that you can fit into your schedule
• Providing you with real-life career skills and experience before you graduate

Learn more here.