Overview
Earn a diploma or certificate with our flexible online Marketing program
Designed in association with the DeGroote School of Business gain the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital and social platforms that drive results.
- Learn foundational marketing concepts that attract consumers using digital online and offline communications
- Master the latest marketing skills to keep pace in today’s face-paced, competitive environment
- Earn a Marketing Certificate, Marketing Diploma or Marketing Diploma with a concentration in Digital Marketing
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Program highlights Learn More
- Online courses that teach the latest marketing techniques
- Taught by marketing professionals with industry expertise
- Earn a certificate or diploma to advance your career
Marketing program features:
- Designed in association with the renowned DeGroote School of Business
- Fast track to earn a diploma or certificate
- Learn online from experts in the field
- Network with other professionals

Learning outcomes Learn More
- Explore foundational marketing concepts
- Integrated marketing communications that include traditional and digital mediums
- Product development, research, market segmentation, pricing strategies, tracking and measurement
Through our Marketing program, you’ll learn to:
- Leverage market research to identify consumer buyer behaviours
- Understand the importance of product and service audits, data analysis and competitive reviews and develop effective product positioning that converts consumers
- Develop and execute strategic marketing plans that includes traditional, digital and offline marketing mediums
- Analyze marketing metrics and campaign results
Learn more about the Marketing program
- Newcomers to the marketing field
- Professionals with marketing duties who want to enhance their knowledge and skill sets, such as:
- Digital Marketing Managers
- Marketing Specialists
- Content Marketers
- Communication Managers
- Social Media Strategists
- Market Research Analysts
- Product Managers
- eCommerce Specialists
Earning a Certificate or Diploma in Marketing could open doors to many rewarding careers including:
- Account Executive
- Advertising/Promotion Manager
- Brand Manager
- Media Planner
- Marketing Manager
- Marketing Specialist
- Content Marketer
- Marketing Research Analyst
- Product Manager
- eCommerce Specialist
- Digital Marketing Manager
International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.
Certified Marketing Management Professional (CMMP®) designation
The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)
Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.
Check out our latest Marketing Program Preview webinar recording to learn more about our Marketing program
What Our Recent Graduates Say
“The flexibility of the course helped me a lot to balance my work.”
The flexibility of the course helped me a lot to balance my work. Our field in data is continuously changing. I found that sweet balance in terms of the focus of the course. It’s a life cycle of how the data is coming in all the way to make it a service or a product. The course gives you that 360 spectrum.
Zaki
Big Data graduate

Krystal
Health and Social Service Skill Development graduate
“I wanted to reinvent myself and change my career path and I was able to do that.”
I wanted to be able to reinvent myself and change my career path and I was able to do that because of McMaster Continuing Education. Being a nurse, there are so many different avenues of nursing that I can try new things and continue to learn. The instructors were really understanding. When you’re working full-time, having someone that will promptly answer your questions and make time for you when you need it, they made it really easy.
Krystal
Health and Social Service Skill Development graduate

Tracy
Project Management graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate
“The flexibility of the course helped me a lot to balance my work.”
The flexibility of the course helped me a lot to balance my work. Our field in data is continuously changing. I found that sweet balance in terms of the focus of the course. It’s a life cycle of how the data is coming in all the way to make it a service or a product. The course gives you that 360 spectrum.
Zaki
Big Data graduate
“I wanted to reinvent myself and change my career path and I was able to do that.”
I wanted to be able to reinvent myself and change my career path and I was able to do that because of McMaster Continuing Education. Being a nurse, there are so many different avenues of nursing that I can try new things and continue to learn. The instructors were really understanding. When you’re working full-time, having someone that will promptly answer your questions and make time for you when you need it, they made it really easy.
Krystal
Health and Social Service Skill Development graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate
Other programs you may be interested in
Certificate in Marketing
CERTIFICATE IN MARKETING
Earn your Certificate in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
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Certificate in Marketing
Earn your Certificate in Marketing by completing five core courses listed
Certificate in Marketing Requirements
Academic Credit – 15 Units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the certificate
Courses (Complete all 5)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Diplomas in Marketing
DIPLOMA IN MARKETING
Pursue your Diploma in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
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Diploma in Marketing
Earn your Diploma in Marketing by completing five core courses plus three electives listed
Diploma in Marketing Requirements
Academic Credit: 24 units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the diploma
Core Courses (Complete all 5)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Elective courses (Complete any 3)
3.0 UNITS
MKT 106
Branding & Image
3.0 UNITS
MKT 107
Business To Business Marketing
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
CCD 103
Design Thinking
3.0 UNITS
MKT 104
Market Research
DIPLOMA IN MARKETING WITH DIGITAL MARKETING CONCENTRATION
Earn your Diploma in Marketing with Digital Marketing concentration with McMaster Continuing Education
Explore the requirements below and register today!
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Diploma in Marketing with Digital Marketing Concentration
Earn your Diploma in Marketing with Digital Marketing Concentration by completing six core courses and three digital marketing electives listed
Diploma in Marketing with Digital Marketing Concentration Requirements
Academic Credit: 24 units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the diploma
Core Courses (Complete all 6)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
Elective courses (Complete any 3)
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS
DMK 105
Data Management
Marketing Courses
MARKETING Courses
Advance your career with online Marketing courses
Explore course options below and register today!
Core Courses
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Electives Courses
3.0 UNITS
CCD 103
Design Thinking
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
MKT 104
Market Research
3.0 UNITS
MKT 106
Branding & Image
3.0 UNITS
MKT 107
Business To Business Marketing
Concentration Courses
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS