Marketing Program

Overview

Earn a diploma or certificate with our flexible online Marketing program

Designed in association with the DeGroote School of Business gain the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital and social platforms that drive results.

Learn foundational marketing concepts that attract consumers using digital online and offline communications
Master the latest marketing skills to keep pace in today’s face-paced, competitive environment
Earn a Marketing Certificate, Marketing Diploma or Marketing Diploma with a concentration in Digital Marketing

McMaster Continuing Education Marketing Program Highlights

Program highlights Learn More

Online courses that teach the latest marketing techniques
Taught by marketing professionals with industry expertise
Earn a certificate or diploma to advance your career

McMaster Continuing Education Marketing Learning Outcomes

Learning outcomes Learn More

Explore foundational marketing concepts
Integrated marketing communications that include traditional and digital mediums
Product development, research, market segmentation, pricing strategies, tracking and measurement

Learn more about the Marketing program

Who should take this program?

Newcomers to the marketing field
Professionals with marketing duties who want to enhance their knowledge and skill sets, such as:
- Digital Marketing Managers
- Marketing Specialists
- Content Marketers
- Communication Managers
- Social Media Strategists
- Market Research Analysts
- Product Managers
- eCommerce Specialists

What are the career opportunities?

Earning a Certificate or Diploma in Marketing could open doors to many rewarding careers including:

Account Executive
Advertising/Promotion Manager
Brand Manager
Media Planner
Marketing Manager
Marketing Specialist
Content Marketer
Marketing Research Analyst
Product Manager
eCommerce Specialist
Digital Marketing Manager

Professional Designations

International Institute of Marketing Professionals

International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.

Certified Marketing Management Professional (CMMP®) designation

The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)

Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.