Overview
Earn a diploma or certificate with our flexible online Marketing program
Designed in association with the DeGroote School of Business, gain the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital and social platforms that drive results.
- Learn foundational marketing concepts that attract consumers using digital online and offline communications
- Master the latest marketing skills to keep pace in today’s face-paced, competitive environment
- Earn a Marketing Certificate, Marketing Diploma or Marketing Diploma with a concentration in Digital Marketing
Information Box Group

Program highlights Learn More
- Online courses that teach the latest marketing techniques
- Taught by marketing professionals with industry expertise
- Earn a certificate or diploma to advance your career
- Open enrolment program
Marketing program features:
- Designed in association with the renowned DeGroote School of Business
- Fast track to earn a diploma or certificate
- Learn online from experts in the field
- Network with other professionals

What you'll learn Learn More
- Foundational marketing concepts
- Integrated marketing communications that include traditional and digital mediums
- Product development, research, market segmentation, pricing strategies, tracking and measurement
Through our Marketing program, you’ll learn to:
- Leverage market research to identify consumer buyer behaviours
- Understand the importance of product and service audits, data analysis and competitive reviews and develop effective product positioning that converts consumers
- Develop and execute strategic marketing plans that includes traditional, digital and offline marketing mediums
- Analyze marketing metrics and campaign results
Learn more about the Marketing program
- Newcomers to the marketing field
- Professionals with marketing duties who want to enhance their knowledge and skill sets, such as:
- Digital Marketing Managers
- Marketing Specialists
- Content Marketers
- Communication Managers
- Social Media Strategists
- Market Research Analysts
- Product Managers
- eCommerce Specialists
Earning a Certificate or Diploma in Marketing could open doors to many rewarding careers including:
- Account Executive
- Advertising/Promotion Manager
- Brand Manager
- Media Planner
- Marketing Manager
- Marketing Specialist
- Content Marketer
- Marketing Research Analyst
- Product Manager
- eCommerce Specialist
- Digital Marketing Manager
International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.
Certified Marketing Management Professional (CMMP®) designation
The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)
Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.
Are you a current McMaster University undergraduate student?
Explore the ElevateYourSkills option to learn how you can earn a Marketing certificate or diploma as part of your degree.
- Use your electives to earn a professional certificate or diploma
- Fully online courses that you can fit into your schedule
- Providing you with real-life career skills and experience before you graduate
Check out our latest Marketing Program Preview webinar recording to learn more about our Marketing program
What Our Recent Graduates Say

Tracy
Project Management graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate

Adam
Business Administration graduate
“I feel very strongly that McMaster Continuing Education can really help you reinvent your career.”
I feel very strongly that McMaster Continuing Education can really help you reinvent your career. I found that the Business Administration program was really the best fit for me, because the learning that I was able to take in through this program was really cutting edge and current to the labour market. The learning that I took on is something I use every day.
Adam
Business Administration graduate

Tyson
Business Administration - Marketing graduate
“The instructors worked in the marketing field and taught us real-life experiences.”
Obtaining an education with McMaster Continuing Education helped me reinvent my career. I was a former banker and I wanted a career in marketing. Through this program, I was able to bridge that gap and get into the career that I wanted. The instructors were working in the marketing field, teaching us real-life experiences and that was very valuable to me.
Tyson
Business Administration - Marketing graduate
“I am constantly reinventing myself. McMaster Continuing Education has been transformative.”
I am constantly reinventing myself. McMaster Continuing Education has been transformative. I was introduced to new ideas and new skills. Because of that, I’ve had new opportunities in my career. McMaster Continuing Education is the best place to take professional development courses. The programs fit into your life.
Tracy
Project Management graduate
“I feel very strongly that McMaster Continuing Education can really help you reinvent your career.”
I feel very strongly that McMaster Continuing Education can really help you reinvent your career. I found that the Business Administration program was really the best fit for me, because the learning that I was able to take in through this program was really cutting edge and current to the labour market. The learning that I took on is something I use every day.
Adam
Business Administration graduate
“The instructors worked in the marketing field and taught us real-life experiences.”
Obtaining an education with McMaster Continuing Education helped me reinvent my career. I was a former banker and I wanted a career in marketing. Through this program, I was able to bridge that gap and get into the career that I wanted. The instructors were working in the marketing field, teaching us real-life experiences and that was very valuable to me.
Tyson
Business Administration - Marketing graduate
Other programs you may be interested in
Certificate in Marketing
CERTIFICATE IN MARKETING
Earn your Certificate in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
Information Box Group

Certificate in Marketing
Earn your Certificate in Marketing by completing five core courses listed.
This is an open enrolment program.
Certificate in Marketing Requirements
Academic Credit – 15 Units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the certificate
Courses (Complete all 5)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Diploma in Marketing
DIPLOMA IN MARKETING
Pursue your Diploma in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
Information Box Group

Diploma in Marketing
Earn your Diploma in Marketing by completing five core courses plus three electives listed.
This is an open enrolment program.
Diploma in Marketing Requirements
Academic Credit: 24 units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the diploma
Core Courses (Complete all 5)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Elective courses (Complete any 3)
3.0 UNITS
MKT 106
Branding & Image
3.0 UNITS
MKT 107
Business To Business Marketing
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
CCD 103
Design Thinking
3.0 UNITS
MKT 104
Market Research
Diploma in Marketing with Digital Marketing Concentration
Diploma in Marketing with Digital Marketing Concentration
Get ahead in your marketing career by earning a Diploma in Marketing with Digital Marketing concentration
Explore the requirements below and register today!
Information Box Group

Diploma in Marketing with Digital Marketing Concentration
Earn your Diploma in Marketing with Digital Marketing Concentration by completing five core courses and DMK 101 plus three digital marketing electives listed.
This is an open enrolment program.
Diploma in Marketing with Digital Marketing Concentration Requirements
Academic Credit: 24 units
Note: MKT 819 Introduction to Marketing is a pre-requisite (or equivalent education/work experience) for all the other marketing courses in the diploma
Core Courses (Complete all 5)
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Elective courses (Complete any 3 + DMK 101)
Please note: DMK 101 is a required elective course and will need to be completed to earn a Marketing Diploma with Digital Marketing concentration.
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS
DMK 105
Data Management
Marketing Courses
MARKETING Courses
Advance your career with online Marketing courses
Explore course options below and register today!
Core Courses
3.0 UNITS
BUS 825
Business Foundations
3.0 UNITS
MKT 819
Introduction To Marketing
3.0 UNITS
MKT 101
Marketing Plans & Implementation
3.0 UNITS
MKT 102
Consumer Behaviour
Electives Courses
3.0 UNITS
CCD 103
Design Thinking
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
MKT 104
Market Research
3.0 UNITS
MKT 106
Branding & Image
3.0 UNITS
MKT 107
Business To Business Marketing
Concentration Courses
3.0 UNITS
DMK 101
Fundamentals of Digital Marketing
3.0 UNITS
DMK 102
Digital Marketing Strategy
3.0 UNITS
DMK 104
Content Management
3.0 UNITS
DMK 105
Data Management
Marketing Schedule
marketing Schedule
This schedule table displays courses planned to be offered this year and is a guide to planning your courses for the academic year. Please note: Spring term registration opens mid-March and Fall/Winter term registration opens mid-July. The schedule table is subject to change. Please visit the course pages to browse classes currently available for registration and the latest cost information. The cost for Marketing courses is $710 – $749.99 per course.
Learning format definitions:
- VC = Virtual Classroom learning format
- O = Online learning format
- OSS = Online Self-Study learning format
For more information about our learning formats and to choose a format that works best for you, please visit our Learning Formats page.
Course Name (Course Code) | Winter 2023 | Spring 2023 |
---|---|---|
Business Foundations (BUS 825) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Date: Jun 19 – Sept 17
Format: O |
||
Introduction To Marketing (MKT 819) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Marketing Plans & Implementation (MKT 101) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Consumer Behaviour (MKT 102) |
Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Integrated Marketing Communication (MKT 103) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Design Thinking (CCD 103) | Date: May 8 – Aug 6
Format: O |
|
Fundamentals of Digital Marketing (DMK 101) | Date: Jan 16 – Apr 9
Format: O |
Date: May 8 – Jul 30
Format: O |
Market Research (MKT 104) | Date: May 8 – Aug 6
Format: O |
|
Branding & Image (MKT 106) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Aug 6
Format: O |
Business To Business Marketing (MKT 107) | Date: May 8 – Aug 6
Format: O |
|
Social Media Strategy & Management (MKT 108) | Date: May 8 – Aug 6
Format: O |
|
Digital Marketing Strategy (DMK 102) | Date: Jan 16 – Apr 16
Format: O |
Date: May 8 – Jul 30
Format: O |
Search Engine Optimization, Search Engine Marketing, & Digital Advertising (DMK 103) | Date: Jan 16 – Apr 9
Format: O |
|
Content Management (DMK 104) | Date: May 8 – Jul 30
Format: O |
|
Data Management (DMK 105) | Date: May 8 – Jul 30
Format: O |