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Marketing Schedule

Marketing course schedules to help you plan your academic year.

Registration: Fall and Winter terms open in mid-July and Spring term opens in mid-March.
Program Requirements: Review certificate or diploma tab.
Time Zone: Courses run in the Eastern Time (ET) Zone.
Course Fees: A McMaster Part Time Student fee is included in the cost of academic credit courses. There is no tax on courses unless indicated at the bottom of the schedule chart.
Additional Fees: New students pay a one-time, non-refundable $39 activation fee for their first academic-credit course. Not every program or course requires textbooks. Learn more about textbooks.
Learning Formats: Each course is offered in Online, Online Self-Study, or Virtual Classroom formats, as shown below. Visit Learning Formats for details.

Marketing Schedule
Course Name (Course Code) Cost Units Fall 2024 Winter 2025 Spring/Summer 2025
Business Foundations (BUS 825) $766.74 3.0 Sep 9 - Dec 8

Format: Online

Jan 13 - Apr 13

Format: Online

$766.74 3.0 Oct 21 - Jan 26

Format: Online

Feb 10 - May 11

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

$789.52 3.0 Jun 16 - Sep 14

Format: Online

Introduction To Marketing (MKT 819) $766.74 3.0 Sep 9 - Dec 8

Format: Online

Jan 13 - Apr 13

Format: Online

$766.74 3.0 Mar 10 - Jun 8

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

Marketing Plans & Implementation (MKT 101) $766.74 3.0 Sep 9 - Dec 8

Format: Online

Jan 13 - Apr 13

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

Consumer Behaviour (MKT 102) $766.74 3.0 Jan 13 - Apr 13

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

Integrated Marketing Communication (MKT 103) $766.74 3.0 Sep 9 - Dec 8

Format: Online

Jan 13 - Apr 13

Format: Online

Design Thinking (CCD 103) $744.93 3.0 Sep 9 - Dec 8

Format: Online

$767.05 3.0 May 5 - Aug 3

Format: Online

Fundamentals of Digital Marketing (DMK 101) $798.48 3.0 Sep 9 - Dec 1

Format: Online

Jan 13 - Apr 6

Format: Online

$822.21 3.0 May 5 - Jul 27

Format: Online

Market Research (MKT 104) $766.74 3.0 Sep 9 - Nov 17

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

Branding & Image (MKT 106) $766.74 3.0 Jan 13 - Apr 13

Format: Online

Business To Business Marketing (MKT 107) $766.74 3.0 Sep 9 - Dec 8

Format: Online

$789.52 3.0 May 5 - Aug 3

Format: Online

Social Media Strategy & Management (MKT 108) $766.74 3.0 Jan 13 - Apr 13

Format: Online

Digital Marketing Strategy (DMK 102) $798.48 3.0 Jan 13 - Apr 6

Format: Online

Search Engine Optimization, Search Engine Marketing, & Digital Advertising (DMK 103) $798.48 3.0 Jan 13 - Apr 6

Format: Online

Content Management (DMK 104) $798.48 3.0 Sep 9 - Dec 1

Format: Online

$822.21 3.0 May 5 - Jul 27

Format: Online

Data Management (DMK 105) $798.48 3.0 Sep 9 - Dec 1

Format: Online

$822.21 3.0 May 5 - Jul 27

Format: Online

The schedule table is subject to change. Please visit the course pages to browse classes currently available for registration and the latest cost information.