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Marketing Schedule

Marketing course schedules to help you plan your academic year.

Registration: Fall and Winter terms open in mid-July and Spring term opens in mid-March.
Program Requirements: Review certificate or diploma tab.
Time Zone: Courses run in the Eastern Time (ET) Zone.
Course Fees: A McMaster Part Time Student fee is included in the cost of academic credit courses. There is no tax on courses unless indicated at the bottom of the schedule chart.
Additional Fees: New students pay a one-time, non-refundable $39 activation fee for their first academic-credit course. Not every program or course requires textbooks. Learn more about textbooks.
Learning Formats: Each course is offered in Online, Online Self-Study, or Virtual Classroom formats, as shown below. Visit Learning Formats for details.

Please note: students can take MKT 101 or MKT 201 for Fall 2025.

Marketing Schedule
Course Name (Course Code) Cost Units Fall 2026 Winter 2027 Spring/Summer 2027
Introduction To Marketing (MKT 819) $812.88 3.0 Sep 14 - Dec 13

Format: Online

Jan 11 - Apr 11

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Marketing Plans & Implementation (MKT 101) - - Currently Not Available
Consumer Behaviour (MKT 102) $812.88 3.0 Jan 11 - Apr 11

Format: Online

Integrated Marketing Communication (MKT 103) - - Currently Not Available
Design Thinking (CCD 103) $789.73 3.0 Sep 14 - Dec 13

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Fundamentals of Digital Marketing (DMK 101) $846.55 3.0 Sep 14 - Dec 6

Format: Online

TBD 3.0 May 3 - Jul 25

Format: Online

Market Research (MKT 104) $812.88 3.0 Sep 14 - Dec 13

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Branding & Image (MKT 106) $812.88 3.0 Jan 11 - Apr 11

Format: Online

Business To Business Marketing (MKT 107) - - Currently Not Available
Social Media Strategy & Management (MKT 108) $812.88 3.0 Sep 14 - Dec 13

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Digital Marketing Strategy (DMK 102) $846.55 3.0 Jan 11 - Apr 4

Format: Online

TBD 3.0 May 3 - Jul 25

Format: Online

Search Engine Optimization, Search Engine Marketing, & Digital Advertising (DMK 103) $846.55 3.0 Jan 11 - Apr 4

Format: Online

Content Management (DMK 104) $846.55 3.0 Sep 14 - Dec 6

Format: Online

Jan 11 - Apr 4

Format: Online

Data Management (DMK 105) $846.55 3.0 Sep 14 - Dec 6

Format: Online

TBD 3.0 May 3 - Jul 25

Format: Online

Marketing Plans & Performance Management (MKT 201) $812.88 3.0 Sep 14 - Dec 13

Format: Online

Jan 11 - Apr 11

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Marketing Channels & Budgets (MKT 203) $812.88 3.0 Jan 11 - Apr 11

Format: Online

Marketing Analytics (MKT 205) $812.88 3.0 Jan 11 - Apr 11

Format: Online

Consumer, B2B, Cause Marketing (MKT 200) $812.88 3.0 Sep 14 - Dec 13

Format: Online

Jan 11 - Apr 11

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Media Planning & Buying (MKT 209) $812.88 3.0 Sep 14 - Dec 13

Format: Online

TBD 3.0 May 3 - Aug 1

Format: Online

Developing a Marketing Narrative (MKT 210) TBD 3.0 May 3 - Aug 1

Format: Online

Data Analytics Tools (DAT 204) $1,176.27 3.0 Sun, Jan 17 - Apr 18

9:30 a.m. - 12:30 p.m.

Format: Virtual Classroom

The schedule table is subject to change. Please visit the course pages to browse classes currently available for registration and the latest cost information.