• Newcomers to the marketing field
• Professionals with marketing duties who want to enhance their knowledge and skill sets, such as:
  • Digital Marketing Managers
  • Marketing Specialists
  • Content Marketers
  • Communication Managers
  • Social Media Strategists
  • Market Research Analysts
  • Product Managers
  • eCommerce Specialists

Earning a Certificate or Diploma in Marketing could open doors to many rewarding careers including:

• Account Executive
• Advertising/Promotion Manager
• Brand Manager
• Media Planner
• Marketing Manager
• Marketing Specialist
• Content Marketer
• Marketing Research Analyst
• Product Manager
• eCommerce Specialist
• Digital Marketing Manager

Chartered Marketer Designation

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It’s a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you’re a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CM journey at www.charteredmarketer.ca.

International Institute of Marketing Professionals 

International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.

Certified Marketing Management Professional (CMMP®) designation

The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)

Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.

Are you a current McMaster University undergraduate student?

Explore the ElevateYourSkills option to learn how you can earn a Marketing certificate or diploma as part of your degree.

• Use your electives to earn a professional certificate or diploma
• Fully online courses that you can fit into your schedule
• Providing you with real-life career skills and experience before you graduate

Learn more here.