Overview
Earn a Diploma or Certificate with our flexible online Marketing program
Designed in association with the DeGroote School of Business, gain the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital and social platforms that drive results.
- Learn foundational marketing concepts that attract consumers using digital online and offline communications
- Master the latest marketing skills to keep pace in today’s face-paced, competitive environment
- Earn a Marketing Certificate, Marketing Diploma or Marketing Diploma with a concentration in Digital Marketing
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Program highlights Learn More
- Online courses that teach the latest marketing techniques
- Taught by marketing professionals with industry expertise
- Earn a Certificate or Diploma to advance your career
- Open enrolment program
What you'll learn Learn More
- Foundational marketing concepts
- Integrated marketing communications that include traditional and digital mediums
- Product development, research, market segmentation, pricing strategies, tracking and measurement
Learn more about the Marketing program
- Newcomers to the marketing field
- Professionals with marketing duties who want to enhance their knowledge and skill sets, such as:
- Digital Marketing Managers
- Marketing Specialists
- Content Marketers
- Communication Managers
- Social Media Strategists
- Market Research Analysts
- Product Managers
- eCommerce Specialists
Earning a Certificate or Diploma in Marketing could open doors to many rewarding careers including:
- Account Executive
- Advertising/Promotion Manager
- Brand Manager
- Media Planner
- Marketing Manager
- Marketing Specialist
- Content Marketer
- Marketing Research Analyst
- Product Manager
- eCommerce Specialist
- Digital Marketing Manager
International Institute of Marketing Professionals
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The IIMP’s global network consists of marketing academicians, consultants and practitioner in 192 countries. Visit International Institute of Marketing Professionals (IIMP®) to learn more.
Certified Marketing Management Professional (CMMP®) designation
The Certified Marketing Management Professional (CMMP®) designation is the result of work conducted by marketing professionals and academics representing 192 countries. It is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program recognizes the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more at Certified Marketing Management Professional (CMMP®)
Graduates from the Digital Marketing Certificate are entitled to enter Associate CMMP® program for international certification.
Are you a current McMaster University undergraduate student?
Explore the ElevateYourSkills option to learn how you can earn a Marketing certificate or diploma as part of your degree.
- Use your electives to earn a professional certificate or diploma
- Fully online courses that you can fit into your schedule
- Providing you with real-life career skills and experience before you graduate
Check out our latest Marketing Program Preview webinar recording to learn more about our Marketing program
What our recent graduates say
Other programs you may be interested in
Certificate in Marketing
Certificate in Marketing
Earn your Certificate in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
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Certificate in Marketing
Earn your Certificate in Marketing by completing five core courses listed.
This is an open enrolment program.
Courses (complete all 5)
Diploma in Marketing
Diploma in Marketing
Pursue your Diploma in Marketing with McMaster Continuing Education
Explore the requirements below and register today!
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Diploma in Marketing
Earn your Diploma in Marketing by completing five core courses plus three electives listed.
This is an open enrolment program.
Core Courses (complete all 5)
Elective courses (Complete any 3)
Diploma in Marketing with Digital Marketing Concentration
Diploma in Marketing with Digital Marketing Concentration
Get ahead in your marketing career by earning a Diploma in Marketing with Digital Marketing Concentration
Explore the requirements below and register today!
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Diploma in Marketing with Digital Marketing Concentration
Earn your Diploma in Marketing with Digital Marketing Concentration by completing five core courses and DMK 101 plus three digital marketing electives listed.
This is an open enrolment program.
Core Courses (complete all 5)
Elective Courses (complete any 3 + DMK 101)
Please note: DMK 101 is a required elective course and will need to be completed to earn a Marketing Diploma with Digital Marketing concentration.
3.0 UNITS
DMK 103
Search Engine Optimization, Search Engine Marketing, & Digital Advertising
(Currently Not Available)